> ## Documentation Index
> Fetch the complete documentation index at: https://adadvisor.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# AdAdvisor Launch Skill: Create Meta Ad Campaigns End to End

> Launch Meta (Facebook) ad campaigns through Claude. Objective, structure (ASC vs manual, CBO vs ABO), audience, creative, conversion_domain, lead-form pairing, and PAUSED-by-default activation handled in one workflow.

The **AdAdvisor launch skill** turns "launch a campaign for X" into a properly-structured PAUSED Meta (Facebook) ad campaign ready for your final sign-off. A Meta campaign launch through an AI assistant is a long sequence of micro-decisions: which objective, what budget shape, how many ad sets, which audience, which creative, what `conversion_domain`, what optimization event, what bid strategy. Miss any one of them and Meta either rejects the call or accepts it and silently underperforms.

## When should I use the launch skill?

Triggers on phrases like:

* "Launch a campaign"
* "Create a campaign"
* "Set up an ad"
* "Build me a campaign"
* "Start running ads"
* "Spin up"
* "I want to advertise X"
* "Create an ad set"

Use it for genuinely new campaigns. For duplicating an existing winner with tweaks, the skill routes to `duplicate_*` MCP tools instead of `create_*`.

## How does the AdAdvisor launch decision tree work?

<Steps>
  <Step title="Objective">
    Maps your stated goal to a Meta objective: `OUTCOME_SALES` (ecom, subscription), `OUTCOME_LEADS` (form-fill), `OUTCOME_APP_PROMOTION`, `OUTCOME_TRAFFIC`, `OUTCOME_AWARENESS`, `OUTCOME_ENGAGEMENT`. Defaults to `OUTCOME_SALES` for DTC ecom.
  </Step>

  <Step title="Structure: ASC vs Advantage+ vs Manual">
    Advantage+ Sales Campaigns (ASC) for ecom with proven creative and 30+ purchases per week (averages 22% ROAS lift over manual per Tinuiti 2024 data). Manual for brand-new accounts, lead-gen, low pixel volume, or creative-level kill control. Both with exclusions if you need testing alongside scaling.
  </Step>

  <Step title="CBO vs ABO">
    ABO for testing (Lebesgue 2024: ABO delivers 94% of target ROAS on prospecting vs CBO's 81%). CBO for scaling proven winners and for retargeting.
  </Step>

  <Step title="Budget threshold">
    Computes the minimum daily ad-set budget to exit Meta's learning phase: `(target_CPA × 50) / 7`. At $30 target CPA, that is $214 a day per ad set. Below this, the ad set sits in permanent learning. The skill flags the math when your stated budget falls short.
  </Step>

  <Step title="Targeting">
    Defaults to broad with Advantage+ Audience on (post-iOS 14 best practice). Lookalikes when you have a high-value seed. Interest stacking is dead since Meta consolidated detailed targeting in June 2025. The skill will not recommend it.
  </Step>

  <Step title="Creative">
    Sources from your existing library via `adadvisor:search_ad_images` and `adadvisor:search_ad_videos`. For posts with organic engagement, uses `format: 'existing_post'` to preserve social proof. For multi-variant copy testing, sets `is_dynamic_creative: true` on the ad set.
  </Step>

  <Step title="Activation">
    All `create_*` tools default to PAUSED. The skill waits for your confirmation before resuming, and activates leaf-up: ad, then ad set, then campaign. Activation does not cascade. Each level needs an explicit call.
  </Step>
</Steps>

## What is the MCP call sequence for a Meta campaign launch?

For a standard prospecting launch (manual, ABO), the skill chains the MCP tools like this:

```
adadvisor:list_ad_accounts              → pick account
Read adadvisor://account/{id}/context   → break-even, AOV, target CPL, pixel choice
adadvisor:create_campaign(...)          → OUTCOME_SALES, spend_cap, naming
adadvisor:search_targeting(...)         → interest IDs if any
adadvisor:estimate_audience_size(...)   → reach sanity check
adadvisor:create_adset(...)             → broad geo, Advantage+ Audience, optimization
adadvisor:search_ad_images(...)         → image hashes
adadvisor:create_creative(...)          → image_link, video, or existing_post
adadvisor:create_ad(...)                → with conversion_domain
adadvisor:change_entity_status(...)     → activate, leaf-up, after confirmation
```

The skill batches `create_*` calls when launching multiple entities, so you do not pay round-trip latency 8 times for one launch.

## Which Meta API fields does the launch skill always get right?

<AccordionGroup>
  <Accordion title="conversion_domain on pixel-tracked ads">
    Meta rejects with subcode 2490408 if missing. Must be a registrable second-level domain (`example.com`, not `shop.example.com`, not `https://shop.example.com/path`). The skill strips subdomains and protocol automatically.
  </Accordion>

  <Accordion title="DSA fields for EU targeting">
    `dsa_beneficiary` and `dsa_payor` are required for any EU-targeted ad set. Meta rejects with subcodes 3858079 and 3858081. The skill auto-populates from your ad account default. If missing, it asks you for the values explicitly before launching.
  </Accordion>

  <Accordion title="Pixel selection on multi-pixel accounts">
    Defaulting to "first pixel" silently breaks attribution. The skill cross-references each pixel's `hosts` against your `storefront_url` and passes `promoted_object: {pixel_id, custom_event_type}` explicitly.
  </Accordion>

  <Accordion title="Mutually exclusive bid fields">
    COST\_CAP requires `bid_amount`. LOWEST\_COST\_WITH\_MIN\_ROAS requires `roas_average_floor` AND `optimization_goal: 'VALUE'`. The MCP validator rejects mismatches. The skill avoids them in the first place.
  </Accordion>

  <Accordion title="Dynamic Creative single-ad rule">
    `is_dynamic_creative: true` ad sets accept exactly ONE ad. The skill enforces this. Multi-variant copy goes in the one creative's `messages`, `headlines`, and `descriptions` arrays (max 5 each), not in separate ads.
  </Accordion>
</AccordionGroup>

## What anti-patterns does the launch skill prevent?

<AccordionGroup>
  <Accordion title="Launching with no spend_cap">
    An agent-created campaign without a lifetime ceiling is a safety risk. The skill always includes `spend_cap` on `create_campaign` when an agent is the one launching.
  </Accordion>

  <Accordion title="Activating the campaign and assuming everything inside is on">
    Resuming a campaign does not cascade to ad sets and ads. The skill activates each level explicitly and confirms `state_after` in the response.
  </Accordion>

  <Accordion title="Stacking 8 interests as detailed targeting">
    Dead since Meta's June 2025 consolidation. The skill defaults to broad with Advantage+ Audience on. Creative does the targeting.
  </Accordion>

  <Accordion title="Using OUTCOME_TRAFFIC to drive purchases">
    Wrong objective for sales. The skill routes traffic objectives to LANDING\_PAGE\_VIEWS optimization when pixel volume is too low for OUTCOME\_SALES, but does not pretend traffic optimization will find buyers.
  </Accordion>
</AccordionGroup>

## How do I install the launch skill?

<Columns cols={2}>
  <Card title="Claude Code" icon="terminal" href="/skills/install-claude-code">
    Ships with the full plugin install.
  </Card>

  <Card title="Claude.ai & Desktop" icon="cloud" href="/skills/install-claude">
    Download [adadvisor-launch.zip](https://github.com/AdAdvisor/skills/releases/latest/download/adadvisor-launch.zip) and upload via Settings, Capabilities, Skills.
  </Card>
</Columns>

## Frequently asked questions

<AccordionGroup>
  <Accordion title="How do I launch a Meta ad campaign with Claude?">
    Install the `adadvisor-launch` skill (and the foundation skill, which it depends on). Say "launch a new prospecting campaign for my product with \$50 daily budget" to Claude. The skill walks the decision tree (objective, structure, budget, audience, creative), generates the proper `create_campaign`, `create_adset`, `create_creative`, and `create_ad` calls, then waits for your confirmation before activating.
  </Accordion>

  <Accordion title="What is the minimum daily budget for a Meta ad set to exit the learning phase?">
    `(target_CPA × 50) / 7`. At a $30 target CPA, that is roughly $214 a day per ad set. Meta needs about 50 optimization events in 7 days to exit learning. Below this threshold the ad set sits in permanent learning, never delivering its target performance. The launch skill flags this math before you create.
  </Accordion>

  <Accordion title="ASC, Advantage+ Sales Campaign, or manual? Which should I pick?">
    ASC (Advantage+ Sales Campaign) is the default for ecom with proven creative and 30+ purchases per week. It averages 22% ROAS lift over manual per Tinuiti 2024 data. Manual stays better for brand-new accounts (low pixel volume), lead-gen, and when you need creative-level kill control. Many mature accounts run both with audience exclusions to prevent cannibalization.
  </Accordion>

  <Accordion title="What is `conversion_domain` and why does Meta require it?">
    `conversion_domain` is the registrable second-level domain where the conversion happens (`example.com`, not `shop.example.com` and not the full URL). Meta requires it on pixel-tracked ads to enforce Aggregated Event Measurement, and rejects creation with subcode 2490408 if missing. The launch skill strips subdomains and protocol automatically.
  </Accordion>

  <Accordion title="Does the launch skill activate campaigns automatically?">
    No. All `create_*` tools default to PAUSED, and the skill waits for your explicit confirmation before activating. When you confirm, it activates leaf-up (ad, ad set, campaign) since activation does not cascade in Meta.
  </Accordion>

  <Accordion title="Can the launch skill handle EU-targeted ad sets (Digital Services Act)?">
    Yes. The skill detects EU geo targeting and asks for the `dsa_beneficiary` and `dsa_payor` strings if your ad account does not have defaults set. Meta rejects EU-targeted ad sets without DSA fields (subcodes 3858079 and 3858081).
  </Accordion>
</AccordionGroup>

## Related skills

<Columns cols={3}>
  <Card title="Targeting" icon="bullseye" href="/skills/adadvisor-targeting">
    Audience strategy applied during step 5 of the launch tree.
  </Card>

  <Card title="Creative" icon="palette" href="/skills/adadvisor-creative">
    Creative sourcing and testing frameworks for step 6.
  </Card>

  <Card title="Playbooks" icon="book" href="/skills/adadvisor-playbooks">
    Vertical-specific launch playbooks (BFCM, new product, lead-gen).
  </Card>
</Columns>