> ## Documentation Index
> Fetch the complete documentation index at: https://adadvisor.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding Your Campaign Plan

> Learn how to read the AI-generated campaign plan, including strategy, targeting, and budget recommendations.

After the Campaign Wizard finishes generating, you'll see a results page with your complete campaign plan. Here's what each section means and what to look for.

<Columns cols={2}>
  <Frame>
    <img src="https://mintcdn.com/adadvisor/r-OxMHdfSw06mZxT/images/screenshots/campaign-plan-results-top.png?fit=max&auto=format&n=r-OxMHdfSw06mZxT&q=85&s=a30867cd873f9fc7c718160b979e6396" alt="Campaign plan top" width="2880" height="1800" data-path="images/screenshots/campaign-plan-results-top.png" />
  </Frame>

  <Frame>
    <img src="https://mintcdn.com/adadvisor/r-OxMHdfSw06mZxT/images/screenshots/campaign-plan-results-bottom.png?fit=max&auto=format&n=r-OxMHdfSw06mZxT&q=85&s=c4eee1e79048761f19bd3b44f11b56d8" alt="Campaign plan bottom" width="2880" height="1800" data-path="images/screenshots/campaign-plan-results-bottom.png" />
  </Frame>
</Columns>

## Strategy overview

At the top, you'll see a card explaining the AI's overall approach. This is a plain-language summary of why the AI chose this particular campaign structure, targeting strategy, and budget allocation. Read this first to understand the big picture.

## Campaign settings

This card shows the technical configuration for your campaign:

| Setting            | What it means                                                   |
| ------------------ | --------------------------------------------------------------- |
| **Objective**      | What Meta will optimize for (e.g., Sales, Leads)                |
| **Daily Budget**   | How much you'll spend per day                                   |
| **Bid Strategy**   | How Meta will bid in auctions (e.g., Lowest Cost)               |
| **Initial Status** | Always starts as **Paused** so you can review before going live |

<Info>
  Your campaign always starts paused. Nothing runs on Meta until you explicitly activate it.
</Info>

## Ad set and targeting

This is the most detailed section. It breaks down who will see your ads:

### Demographics

* **Age range**: The minimum and maximum ages targeted
* **Gender**: All genders, or a specific selection
* **Estimated audience size**: How many people fall into this targeting bracket

### Geographic targeting

* **Countries**: The primary countries selected
* **Cities**: Specific cities with radius targeting (if applicable)
* **Regions**: States or provinces (if applicable)

### Interests and behaviors

The AI researches Meta's interest taxonomy and selects targeting dimensions relevant to your business. These are displayed as badges grouped by category:

* **Interests**: Topics and pages people engage with
* **Behaviors**: Purchase behavior, device usage, travel habits
* **Income levels**: Household income brackets (where available)
* **Life events**: Recently moved, new job, etc.
* **Industries and job titles**: Professional targeting

### Advantage+ Audience

If enabled, this lets Meta's algorithm expand beyond your selected targeting when it finds likely converters. The AI enables this when it thinks the algorithm will help.

## What you can do from here

At the bottom of the results page, you'll see action buttons depending on the plan's current status:

| Plan status  | Available actions                          |
| ------------ | ------------------------------------------ |
| **Draft**    | **Approve Plan**                           |
| **Approved** | **Create Campaign on Meta**                |
| **Deployed** | **Activate Campaign** (resume from paused) |
| **Live**     | View only (campaign is running)            |

## Next step

Happy with the plan? Head to [Deploying Your Campaign](/user-guide/deploying-your-campaign) to push it live on Meta.