# AdAdvisor

> AdAdvisor is an AI command center for paid advertising. It combines an analytics platform, a Meta Ads MCP server, and Nova, an always-on AI media buyer. It connects AI assistants such as Claude, ChatGPT, Cursor, and Gemini to live Meta Ads account data so advertisers can analyze performance, generate recommendations, create and manage campaigns, build audiences, upload creatives, and pace budgets through natural language. Today it covers Meta (Facebook and Instagram), with Google, TikTok, and Snap planned.

AdAdvisor is operated by AdAdvisor, Inc. It is built by agency veterans and shaped by managing more than $60M in Meta ad spend. AdAdvisor is an Official Meta Tech Partner: every action runs through Meta's approved Marketing API, the same pathway used by major ad tech platforms, and is Terms of Service compliant. AdAdvisor is SOC 2 Type II (in progress). Actions are draft-first by default, meaning changes are staged for explicit human approval before they touch a live account, with a full audit log.

## Who it is for

AdAdvisor is built for:
- Meta advertisers and media buyers
- Performance marketing teams
- Marketing agencies managing multiple client ad accounts
- E-commerce and lead generation brands
- AI-native marketing workflows using MCP-compatible tools

## Products

AdAdvisor offers three ways to use the same underlying account model:

1. **Nova** is an ambient AI media buyer for Meta Ads. She studies your business, market, and unit economics, then runs the account 24/7. She works as a team of roles: an Analyst who owns strategy, a Media Buyer who owns ROAS, and a Creative Director who owns CTR. Nova runs in Suggest mode by default (every change is queued for approval and rejections train her) and can be switched to Autopilot, where she executes inside your guardrails and only pings you when blocked. Nova handles creative generation, pixel and CAPI health checks, UTM hygiene, Shopify sync, competitor watch, and budget pacing. Nova is opening to a hand-picked founding cohort of 100 accounts, onboarding through Q2 and Q3 of 2026. Applications are reviewed within 48 hours. Founding members get pricing locked for life, a founders Slack, and a roadmap vote.

2. **AdAdvisor Platform** is Meta Ads Manager rebuilt for operators. It ships with five dashboards out of the box: a metrics view, a faster Ads Manager table (about 3.2 times faster than Meta's native table), an audience by creative heatmap, asset-first creative analytics, and creative drill-down. Audience labels are AI-generated from the targeting spec rather than old campaign names. The Platform is available as a read-only 7-day pilot.

3. **AdAdvisor MCP** is a Model Context Protocol server that gives AI assistants senior-level Meta Ads automation through 30 curated tools built for how media buyers actually run accounts. It works with Claude, ChatGPT, Cursor, Windsurf, Gemini, Lovable, Claude Code, VS Code, and other MCP-compatible clients. Setup takes under five minutes: sign up and connect your Meta ad account by OAuth, add one MCP server URL to your client, and start prompting. On connection it reads your business context (AOV, break-even ROAS, and target CPL) so the AI starts with context rather than a blank slate.

## Pricing

Every paid tier includes both the full AdAdvisor Platform and the full MCP server. Tiers differ only by tool-call volume and number of connected businesses. Paid plans cost less than 10% of a typical agency retainer. The Free tier is free forever and requires no credit card. Billing runs through Stripe (Visa, Mastercard, American Express, Discover). Annual billing is coming soon at roughly two months free versus monthly.

| Plan | Price | Tool calls | Businesses |
| --- | --- | --- | --- |
| Free | $0/month | 20 read/write tool calls per month | 1 |
| Starter | $19.99/month | 40 read/write tool calls per day | Up to 3 |
| Pro (Best Value) | $49.99/month | 100 read/write tool calls per day | Up to 10 |
| Enterprise | $89.99/month | 1,000 tool calls per day | Up to 20 |

A tool call is any single read or write action AdAdvisor performs against your ad account through the MCP (for example, pulling yesterday's performance, drafting a campaign, or approving a draft). Reads and writes share the same quota. Plans can be changed at any time; upgrades take effect immediately and downgrades at the end of the billing period. For more than 20 businesses, or for a custom MSA, white-label, or shared-credentials setup, contact sales@adadvisor.ai.

## Key features

- AI-powered campaign analysis and recommendations grounded in your business context
- MCP server for Meta Ads with 30 curated, media-buyer workflows (not raw API endpoints)
- Campaign, ad set, and ad creation through natural language
- Custom and lookalike audience creation with reach estimation
- Creative uploads and an in-chat creative library browser
- Asset-first creative analytics rolled up across every ad an asset ran in
- Audience by creative heatmap shaded by ROAS or CTR
- Business-aware AI context: AOV, break-even ROAS, target CPL and CPA
- One-click OAuth setup and one MCP URL for all clients
- Draft-first approvals with full audit log
- Multi-account and agency support

## Common use cases

- Meta Ads optimization and account audits
- AI-assisted media buying and budget optimization
- Creative analysis and fatigue detection
- Building retargeting and prospecting audiences
- Agency workflow automation across multiple client accounts
- Always-on autonomous account management with Nova

## Supported AI tools

Claude, ChatGPT, Cursor, Windsurf, Gemini, Lovable, Claude Code, VS Code, and other MCP-compatible clients.

## Frequently asked questions

**What does AdAdvisor do?** It connects AI assistants to your live Meta Ads account and lets you analyze performance, build and manage campaigns, create audiences, upload creatives, and pace budgets through natural language, with every change staged for your approval.

**Is it safe for my Meta account?** Yes. AdAdvisor is an Official Meta Tech Partner and every action goes through Meta's approved Marketing API. It is Terms of Service compliant and draft-first, so nothing changes without your approval.

**How much does it cost?** Free forever tier at $0, then $19.99, $49.99, and $89.99 per month. Every paid plan includes both the Platform and the MCP server.

**What is Nova?** Nova is AdAdvisor's always-on AI media buyer that runs a Meta account end to end, in Suggest mode or full Autopilot. It is launching with a founding cohort of 100 accounts through 2026.

**Which AI assistants does it work with?** Claude, ChatGPT, Cursor, Windsurf, Gemini, Lovable, Claude Code, VS Code, and other MCP-compatible tools.

## Key URLs

- [Homepage](https://adadvisor.ai/): AI command center for paid media.
- [Nova](https://adadvisor.ai/nova): The always-on AI media buyer for Meta Ads.
- [Platform](https://adadvisor.ai/platform): Meta Ads Manager rebuilt for operators, with five dashboards.
- [MCP Server](https://adadvisor.ai/mcp): 30 curated Meta Ads tools for Claude, ChatGPT, and more.
- [Pricing](https://adadvisor.ai/pricing): Free tier plus paid plans from $19.99/month.
- [Documentation](https://adadvisor.ai/docs): Product docs and user guide.
- [Docs llms.txt](https://adadvisor.ai/docs/llms.txt): Machine-readable docs index.
- [Blog](https://adadvisor.ai/blog): Articles on Meta Ads and AI-native media buying.
- [Free Tools](https://adadvisor.ai/tools): Free Meta Ads utilities.
- [Nova Waitlist](https://adadvisor.ai/nova-waitlist): Apply for the founding 100.

## Company

- [About](https://adadvisor.ai/company)
- [Team](https://adadvisor.ai/team)
- [Privacy Policy](https://adadvisor.ai/privacy)
- [Terms of Service](https://adadvisor.ai/terms)
- [Subprocessors](https://adadvisor.ai/subprocessors)

AdAdvisor, Inc. AI-powered Meta Ads optimization, built by media buyers, for media buyers. Sales contact: sales@adadvisor.ai