Skills are available on Claude Pro, Max, Team, and Enterprise plans. They require the AdAdvisor MCP server to be connected. Set up MCP first.
Download the AdAdvisor Skills
Claude.ai and Claude Desktop accept one skill per ZIP. Each upload must contain a singleSKILL.md inside one top-level folder. Install whichever skills match how you actually work, one at a time. The foundation skill (adadvisor) is required and should be installed first. Every other skill assumes it has loaded.
If you have seen the upload error “Zip must contain exactly one SKILL.md file”, that is the validation rule above. Download an individual skill ZIP from the table below, not a multi-skill bundle.
How do I install a skill in Claude.ai?
The full flow takes about 30 seconds. Walkthrough:Installing an AdAdvisor skill in Claude.ai: Settings, Capabilities, Skills, Upload skill, drag the ZIP.
1
Open Settings
Click your avatar in the bottom-left, then choose Settings.
2
Open Capabilities
Select Capabilities from the sidebar.
3
Open Skills
Click the Skills tab.
4
Upload the foundation first
Click Upload skill and drag in
adadvisor.zip. Claude.ai unpacks the ZIP, validates that the top-level folder contains exactly one SKILL.md, and registers the skill.5
Repeat for each additional skill
One ZIP at a time. The Settings panel shows your installed skills, so you can verify each one appears before uploading the next.
6
Verify
Open a new chat and try a trigger phrase like “audit my AdAdvisor account”. You should see Claude reference the skill in its reply and start calling MCP tools.
How do I install a skill in Claude Desktop?
The flow is the same as the web app. Settings, Capabilities, Skills, Upload.1
Open Claude Desktop
Launch the app and sign in if needed.
2
Open Settings
Click Customize (or Settings in newer builds) in the sidebar, then Capabilities, then Skills.
3
Upload the ZIPs
Click Upload skill and drag in
adadvisor.zip first, then each additional skill ZIP one at a time. Claude Desktop applies the same one-skill-per-upload rule as Claude.ai.4
Reload (if prompted)
Some Claude Desktop builds need a restart for new skills to register. If your trigger phrases do not fire, quit and reopen the app.
How do skills trigger after install?
You do not have to do anything special to invoke them. Just type naturally:How do I update a skill?
When AdAdvisor publishes a new skill version, the procedure is:1
Remove the old skill
In Settings, Capabilities, Skills, find the skill and click Remove.
2
Download the new ZIP
Re-download from the table above. The links always point to the latest version.
3
Upload the new ZIP
Same upload flow as the initial install.
Troubleshooting
Why doesn’t the skill trigger?
- Your phrasing might not match any of the skill’s
Use whentriggers. Check the individual skill page for the exact phrases. - Try invoking explicitly by saying “use the adadvisor-audit skill to…”. Claude can load a skill by name even if your prompt is ambiguous.
- Verify the skill is enabled in Settings, Capabilities, Skills. Some plans require manual enabling per skill.
Why does the skill trigger but tools fail?
- The MCP server is not connected. Confirm the AdAdvisor connector is set up under Settings, Capabilities, Connectors (Claude.ai) or under your client’s MCP settings. See Setting Up Your MCP Client.
- Your Meta access token may have expired. Reconnect through the AdAdvisor app under Settings, Connected Accounts.
Why does the upload say “Skill format invalid”?
- Make sure you uploaded the ZIP without re-zipping. The downloads above are pre-built and ready.
- If your browser auto-extracted the ZIP, re-download and right-click “Save link as” instead.
Why does the upload say “Zip must contain exactly one SKILL.md file”?
You uploaded a multi-skill bundle. Claude.ai requires one skill per ZIP. Download an individual skill ZIP from the table at the top of this page instead.Frequently asked questions
How do I install AdAdvisor Skills in Claude.ai?
How do I install AdAdvisor Skills in Claude.ai?
Download an individual skill ZIP from the table on this page (start with
adadvisor.zip, the foundation). Open Claude.ai, go to Settings, Capabilities, Skills, click Upload skill, drag the ZIP in. Claude.ai validates the file (one SKILL.md per ZIP) and registers the skill. Repeat for each additional skill you want.Can I install multiple AdAdvisor Skills at once?
Can I install multiple AdAdvisor Skills at once?
Not in Claude.ai or Claude Desktop. Their upload validator accepts one skill per ZIP. To install all eight in a single step, use Claude Code with
/plugin install adadvisor@adadvisor.Which AdAdvisor Skill should I install first?
Which AdAdvisor Skill should I install first?
The foundation skill (
adadvisor.zip). Every other skill assumes its account discovery, business context, and KPI decoding logic has loaded. After the foundation, install the skills that match how you actually work. Auditing accounts means adadvisor-audit. Launching campaigns means adadvisor-launch. Diagnosing performance dips means adadvisor-diagnose.Do AdAdvisor Skills work in Claude Pro?
Do AdAdvisor Skills work in Claude Pro?
Yes. Skills are available on Claude Pro, Max, Team, and Enterprise plans. The free tier does not currently support custom skill uploads.
Do I need to connect the AdAdvisor MCP server first?
Do I need to connect the AdAdvisor MCP server first?
Yes. The skills are workflows that call MCP tools. Without the MCP connector configured, the skill will load but cannot read your Meta (Facebook) ad data. See Setting Up Your MCP Client.
How do I update an installed AdAdvisor Skill?
How do I update an installed AdAdvisor Skill?
In Claude.ai or Desktop, remove the old version through Settings, Capabilities, Skills, then re-download the latest ZIP from this page and re-upload it. The download links always point to the current release.