Why use this instead of the Meta API directly?
If you’ve ever tried to build your own Meta Ads integration, you know the pain:- Creating and configuring a Meta developer app
- Managing OAuth tokens, refresh flows, and permissions
- Dealing with rate limits and API versioning
- Figuring out which fields to request and how to structure queries
How to get started
The full setup takes about 5 minutes.Create your AdAdvisor account
Sign up at app.adadvisor.ai. You get a 7-day free trial with full access to all features, including the MCP server.
Set up your organization and business
During onboarding, you’ll create an organization (your team workspace) and a business. For the business, you’ll enter key metrics that help the AI understand your goals:
- Average order value (AOV)
- Break-even ROAS
- Target cost per lead (CPL)
- Monthly budget
- Other profitability metrics relevant to your business
Add your website or landing page
Enter your website URL and AdAdvisor will crawl it. This generates a business profile and insights that the MCP server exposes as a resource. When your AI assistant queries your data, it has context about what you sell, how you position it, and what your landing experience looks like.
Connect your Meta ad account
Link your Meta account through a secure OAuth flow. AdAdvisor will start syncing your campaign, ad set, and ad data automatically. No developer app, no API keys, no token management on your end.
Wait for the initial sync
The first sync pulls in your historical data. This usually takes a few minutes depending on account size. After that, data stays up to date automatically.
What the MCP server exposes
Once connected, your AI assistant gets a full toolkit for working with your Meta ad accounts. This goes well beyond reading data. Your AI can build campaigns, update targeting, manage creatives, and adjust budgets, all through natural conversation.Read your account
Browse everything in your ad account: campaigns, ad sets, ads, creatives, and custom audiences. Ask questions like “show me all my active campaigns” or “what ad sets are running in my retargeting campaign?”.Performance and analytics
Pull aggregated KPIs (spend, revenue, ROAS, CPA, CPM, CTR, conversions) across any date range, see daily time-series trends for a specific campaign, and check your pixel health to catch tracking issues before they cost you money.Targeting and audiences
Search Meta’s full targeting catalog (interests, geo, behaviors, job titles, life events, and more), estimate audience sizes before you commit, and create website custom audiences and lookalikes from conversation. You can also update the targeting on existing ad sets, with validation against Meta’s reach estimate before changes apply.Creative management
Browse the images and videos in your ad account through an interactive visual picker (click to select, no copy-pasting hashes or IDs), preview existing creatives with their engagement metrics so you can reuse ones with social proof, upload new assets through a drag-and-drop widget, and create new ad creatives from images, videos, or existing Facebook and Instagram posts. Multi-variant copy is supported (up to 5 headlines, messages, and descriptions per creative).Campaign creation
Build a full campaign from scratch: campaign, ad sets, and ads. Everything gets created paused so you can review before going live.Optimization and control
Pause or resume any campaign, ad set, or ad, and adjust daily or lifetime budgets. Changes take effect on Meta immediately.Duplication
Copy campaigns, ad sets, or ads to scale what’s working. Duplicates are created paused so you can adjust before activating.Business context (automatic)
Every tool call is grounded in your business context. The MCP exposes your break-even ROAS, AOV, target CPL, daily budget cap, account currency and timezone, and the AI-generated business report from crawling your website. Your AI isn’t just pulling numbers. It can tell you whether a 5x ROAS is good or bad for your business, which campaigns are underperforming relative to your targets, and what to change.Tools that create or change things always ask for your confirmation first. Nothing happens on your ad account without you saying yes.
What’s coming next
We’re actively expanding what the MCP server can do:- More advertising platforms. Google Ads, TikTok, and others, alongside Meta.
- Deeper analytics. Attribution modeling, cohort analysis, and automated reporting.
- Deeper AdAdvisor integration. Trigger recommendation runs, review and apply AI suggestions, and manage your account, all from your AI tool.
Want to learn more about AdAdvisor?
The MCP server is one part of the platform. AdAdvisor also includes a full ads manager, AI-powered campaign recommendations, a campaign wizard for building new campaigns from scratch, and more.What is AdAdvisor?
Learn about the full platform and everything it can do for your ad performance.
Set Up Your MCP Client
Ready to connect? Follow the setup guide for your specific AI tool.
Create API Keys
Generate keys if you prefer API key auth over OAuth.
What is the MCP Server?
Technical details on how authentication and data access work.