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Your subscription decides two things: how many businesses you can run, and which of them the AI crew works on. Billing runs through Stripe, and you manage all of it from Settings > Subscription.
Subscription page

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The Free tier

Every account starts on the Free tier, and it has no card and no clock. There is no trial timer counting down on you. Free includes:
  • Every AdAdvisor dashboard and the ads manager
  • The Creatives Hub library, uploads, and the annotation editor
  • 1 business
  • 20 MCP tool calls per month
  • The onboarding research we run on your business
What Free does not include is the crew: Nova, the media buyer, Iris, the creative specialist, and Luna, the video specialist. They need an AI Business, and an AI Business comes with Nova.

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Nova

Nova is $199/month. It adds, on top of everything in Free:
  • Nova, the media buyer: strategy, budgets, launches and optimisation, in chat and on the autonomous turns she runs on her own schedule
  • Iris, the creative specialist: ad images rendered from your real products, in chat or in the studio
  • Luna, the video specialist: short ad videos made from your products and brand, captioned and ready to run
  • Working together: Nova briefs Iris and Luna, launches what they make, reads the results and comes back for the next round
  • 1 AI Business included
  • 500 video credits and 200 image credits a month per AI Business
  • Unlimited MCP tool calls and unlimited MCP-connected businesses, under fair use
Nova starts with a 7-day trial. It begins at the end of onboarding, when you enter a card, not when you sign up: by then you have connected your Meta ad account and seen Nova’s plan for it. The trial includes 50 image credits to try Iris and 250 video credits to try Luna. The full monthly credits start with your first paid month. A card is required up front, the first charge lands when the seven days are up, and cancelling before then costs nothing.

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AI Businesses and add-ons

A business is one brand or client with its own ad accounts. An AI Business is a business you have turned the crew on for. Nova includes one; each additional AI Business is $199/month ($75/month for Founding Members). Everything else you connect stays an MCP business. Those are unlimited on Nova under fair use and cost nothing extra. You only pay again when you want the crew working a second brand.
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Adding an AI Business is immediate

Turn the AI toggle on for a business in Settings > Businesses. If you have no room left, you’ll be asked to confirm the add-on first. The charge is prorated for the rest of the current period and the crew can start on that brand the same day.
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Removing one takes effect at period end

Turning the crew off for a business schedules the add-on to drop at the end of the period you’ve already paid for. Until then the business keeps working as an AI Business. The subscription page shows both numbers, for example “2 AI Businesses until March 14, then 1”.
Nothing is lost when a business stops being an AI Business. Its threads, creatives and media stay where they are, ready for the day you turn the crew back on.

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Credits

“Unlimited” has one thing counted inside it: generated media. It is metered in credits of two kinds, each with its own balance: image credits for Iris and video credits for Luna. The app shows both balances and when the included credits reset. Iris and Luna each pause for a business once it spends that kind of credit, until the credits reset with the next billing period. Everything else keeps going. Nova’s own work, chat and MCP tool calls never cost credits and have no allowance. We watch for abuse rather than metering you.

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Founding members

The Founding plan was a price for the accounts that joined Nova by invitation before it opened to everyone. It is closed to new customers. If you are a Founding Member, nothing changes. Your founding price stays put for as long as your subscription stays continuously active, and the lock covers both the base plan and the founding rate on every AI Business you add. If the subscription lapses, the founding price ends permanently: coming back means coming back at the public price.

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MCP-only plans

If you only want the MCP server in Claude, ChatGPT or Cursor, there are MCP-only tiers (Free, Starter, Pro, Enterprise) that meter tool calls and cap how many businesses you can connect. They grant no AI Businesses. See adadvisor.ai/mcp#pricing. Everything an MCP tier gives you is included in Nova, so if you’re on Nova there is nothing to add.

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When a payment fails

Cards expire and banks decline things. Here is exactly what happens, in order. There is no waiting period before the pause, and there is no countdown to the end of one either. Stripe retries the card on its own schedule and emails you about the failed payment while it does. If a retry clears, or you update the card yourself, one successful payment restores everything at once and you are back where you were with nothing lost. If Stripe runs out of retries, it cancels the subscription and you are Lapsed.

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Managing your payment method

Click Manage billing to open the Stripe Customer Portal. From there you can update your card, view and download invoices, and cancel. Plan and quantity changes are not in the portal on purpose. Adding or removing an AI Business happens in AdAdvisor, where we can check what you have room for.

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Cancelling

Cancel from the Stripe Customer Portal. When you do:
  • Your subscription stays active until the end of the current billing period. There are no refunds for time already paid.
  • At period end the organization reverts to the Free tier: the crew switches off, and any businesses beyond the Free tier’s allowance are deactivated.
  • Nothing is deleted. Your threads, creatives, media and history are all still there if you come back.
Cancelling ends a founding price permanently. If you’re a founding member and you cancel, resubscribing later means resubscribing at the public price.
Last modified on October 23, 2026