Strategy overview
At the top, you’ll see a card explaining the AI’s overall approach. This is a plain-language summary of why the AI chose this particular campaign structure, targeting strategy, and budget allocation. Read this first to understand the big picture.Campaign settings
This card shows the technical configuration for your campaign:Your campaign always starts paused. Nothing runs on Meta until you explicitly activate it.
Ad set and targeting
This is the most detailed section. It breaks down who will see your ads:Demographics
- Age range: The minimum and maximum ages targeted
- Gender: All genders, or a specific selection
- Estimated audience size: How many people fall into this targeting bracket
Geographic targeting
- Countries: The primary countries selected
- Cities: Specific cities with radius targeting (if applicable)
- Regions: States or provinces (if applicable)
Interests and behaviors
The AI researches Meta’s interest taxonomy and selects targeting dimensions relevant to your business. These are displayed as badges grouped by category:- Interests: Topics and pages people engage with
- Behaviors: Purchase behavior, device usage, travel habits
- Income levels: Household income brackets (where available)
- Life events: Recently moved, new job, etc.
- Industries and job titles: Professional targeting