Company · The story
We’re building the media buyer we couldn’t hire.
AdAdvisor started inside an agency running Meta ads for DTC brands, at the ceiling every agency hits. Nova is the way past it. We started with Meta. This is chapter one.
Why we started
Built because we couldn’t find it.
Wissam runs a digital marketing agency. After managing $60M+ in ad spend for DTC brands, he hit the wall every agency hits. He couldn’t take on more clients without hiring more people, and hiring wasn’t the answer. He needed a media buyer who never logged off.
Tarek has years of data engineering experience and knows what’s possible when you build real systems on top of data. He stays deep in the latest models and tooling. When Wissam brought him the problem, he saw it at once: proper data infrastructure plus modern AI could run an account, not just report on it.
Mark is a veteran operator. Decades of building and running businesses across industries, several of them in marketing, gave him the strategic vantage and the firsthand context. He saw what the market was missing and believed in it from day one.
Between us we had seen every dashboard, every optimization tool, every reporting suite. None of them told you what to do next, and none of them did it. So we built the one that does: Nova reads the account, proposes the move, and makes it when you say so.
Where we are today
One channel. Obsessively done.
We're bootstrapped. We're a small team. And we're focused on doing Meta Ads right before we touch anything else.
- Stage
- Bootstrapped
- Focus
- Meta Ads
- Founded
- 2026
- Location
- Remote
IrisCreative specialist
NovaMedia buyer
LunaVideo specialist
Nova, Iris and Luna are the hires we would have made first. They run the account the way we ran accounts, with the receipts.
Where we're heading
The entire funnel, in one platform.
AdAdvisor won't stop at Meta Ads. Here's the path from where we are to what we're building.
01NowNova on Meta
Nova, Iris and Luna run Meta accounts today: analytics, campaigns, budgets and creative, with you approving every move until you switch to Autopilot.
02NextEvery paid channel
Google Ads. TikTok. Snapchat. The same crew, the same guardrails, on every channel that makes up modern performance marketing.
03SoonThe page the ad lands on
Landing pages designed and tested by the crew, so the creative and the page it sends people to are made together and judged on the same numbers.
- 04Later
The full funnel
Ads, creative, landing pages, analytics, attribution. The whole funnel run by one crew that reads all of it at once.
Chapter one
Put Nova on your account.
Start free with the dashboards and a metered MCP server, no card and no clock. Add the crew when you want someone running the account with you.
