AdAdvisor
Nova · Founding 100 open

Your always-on Meta media buyer.

Nova is an ambient AI account manager for Meta Ads. She studies your business, your market, and your unit economics, then runs the account 24/7. Suggest mode while you build trust. Full autopilot when you’re ready.

Hand-selected · Founders Slack · Pricing locked for life

  • Ambient

    Always-on operator

  • Suggest → Auto

    Trust gradient

  • Pings only when blocked

    No babysitting

AdAdvisor

Nova

Your Meta account manager

Online
Mode · SuggestToday
Olive Essence · act_104…

Proposed action · 12 min ago

Olive Essence shampoo bar lather UGC creative

Scale OE-UGC-lather by +20%

$250 → $300 / day · retargeting

Why

4-day ROAS at 3.6× against your 2.5× break-even. Frequency 1.4, headroom in 30-day LAL.

Today · executed

  • Killed ingredients-story · ROAS 1.4×$420/day saved · 5h
  • Pixel + CAPI health checkEMQ 8.4 · OK · 7h
  • Competitor ad scan complete2 new angles flagged · 9h

Illustrative · Real interactions ship with the founding cohort

How Nova works

Four steps from signup to a running account.

Step 1 of 4

Onboard

Onboarding interview

Question 1 of 5

What does Acme Co. sell, in one sentence?

Premium ceramic cookware for home cooks. AOV $180, repeat in 90 days.

AOV

$180

B/E ROAS

2.1×

Target CPA

$42

Meta connected · Acme Co. — Sales

Watch Nova run · sample brand

Fourteen days with Olive Essence.

OE

Olive Essence

Natural body care · Shopify · CA + US

Sample brand

$55

AOV (CAD)

2.5×

Break-even ROAS

$4k

Daily cap

  1. 1

    Day 1

    Onboarded & researched

    OAuth into Meta + Shopify. Crawled oliveessence.com, scraped 6 competitor ad libraries, drafted a positioning brief on heritage sourcing.

  2. 2

    Day 2

    Aligned the guardrails

    Set $4k/day cap, US + CA only, no synthetic-fragrance comparison angles. Must-approve threshold at +30% budget moves.

  3. 3

    Day 3

    Launched 5 creatives

    Generated 5 creative tests from the product library and brand voice. Spun up ASC + retargeting + prospecting structure.

  4. 4

    Day 14

    Scaled the winner

    UGC shampoo-bar lather at 3.6× ROAS. Promoted to prospecting, killed the bottom angle, drafted 3 new derivatives.

Day 14 · Nova’s read

3.2× blended ROAS on $4k/day. Hold spend, keep scaling the lather UGC, draft 3 derivatives.

Creatives · 5 active

Nova managing
Hands lathering Olive Essence shampoo bar under a brass tap
IMAGEWinner

Scaling +20% · day 4 of test

ugc1:1hands-on

OE || UGC || shampoo-bar-lather

Spend
$1,840
CTR
2.41%
CPA
$38
ROAS
3.6×
Three Olive Essence soap bars on a wooden cutting board
IMAGETesting

Promote candidate · 48h

flatlay1:1product

OE || Static || soap-trio-flatlay

Spend
$960
CTR
1.82%
CPA
$51
ROAS
2.7×
Olive Essence gift box with soap, body lotion and lip balm
IMAGETesting

Above target · monitoring

gift-set1:1lifestyle

OE || Static || holiday-gift-set

Spend
$1,240
CTR
2.08%
CPA
$46
ROAS
3.1×
Olive Essence ingredients flat lay with olive oil, shea, lavender
IMAGEPaused

Killed · below 1.4× ROAS

brand1:1editorial

OE || Static || ingredients-story

Spend
$640
CTR
1.04%
CPA
$78
ROAS
1.4×
Olive Essence body lotion bottle on a stone windowsill
IMAGETesting

New · seeding 24h

lifestyle4:5editorial

OE || Static || lotion-heritage-window

Spend
$520
CTR
1.61%
CPA
$58
ROAS
2.4×
Inside the platform · live today

The surfaces Nova reads and writes.

Nova is not a black box. Every decision shows up in the same operator-grade platform AdAdvisor customers run on today. You can audit, override, or co-pilot any time.

01Reads · plans

The audience heatmap she scans.

Nova reads the audience × creative heatmap to decide which combos to scale, which to retire, and which to test next. The same view your operators use today.

Reads
Per-audience CTR, ROAS, frequency, fatigue curve
Writes
New ad sets for the audience-creative combos she promotes
AdAdvisor audience × creative heatmap, with creatives across the top and audience segments down the side, cells shaded by ROAS
02Reads · creates

The creatives hub she stocks.

Every creative Nova drafts, every variant she tests, every winner she scales, organized in the asset-first hub. You can drop in too: filter, kill, or relaunch by hand any time.

Reads
Lifetime spend, ROAS, fatigue, audience lineage per asset
Writes
New AI-generated creatives off your products and brand voice
Creatives hub showing unique assets rolled up across every ad they appear in, sorted by ROAS
03Writes · operates

The Ads Manager she edits.

Pauses, scales, kills, launches. Every Nova move lands in the operator-grade table you can audit at a glance. Filter by Nova-owned actions to see exactly what she touched and why.

Reads
Live spend, revenue, ROAS, AOV, CTR across the account
Writes
Budget moves, ad-set duplicates, kills, new campaign launches
AdAdvisor Ads Manager, campaigns table with rich performance columns
The whole job

Six things at once, every hour.

Creative generation

Drafts and runs new ad creatives from your product photos and brand voice. Tests angles weekly, kills losers without asking.

Pixel + CAPI health

Audits your Meta pixel, server events, and event match quality on a schedule. Flags drops before they cost you optimization.

UTM hygiene

Watches the UTMs landing in your GA and Shopify. Tells you when a campaign is bleeding attribution.

Shopify sync

Pulls products, margins, and inventory. She knows what is in stock before she scales.

Competitor watch

Monitors your top 5 competitors in the Meta Ad Library. Surfaces new angles to test in response.

Budget pacing

Holds your monthly cap day by day. Reallocates across campaigns to hit target CPA without overspending.

Trust gradient

Two modes. You pick the pace.

Most operators do not hand over the budget on day one. Nova does not ask you to. Start in Suggest. Graduate to Autopilot when she earns it.

Default mode

Suggest mode

You stay in the loop. She does the thinking.

Nova drafts every change as a proposed action in her workspace. You approve, reject, or edit before anything touches the account. Rejections train her.

  • Every action queued, scored, explained
  • Approve in one tap. Reject + reason in two.
  • Your reasons become Nova's house rules.

When you trust her

Autopilot mode

Hands fully off. She only pings when blocked.

Flip the switch and Nova executes inside your guardrails. She only emails or notifies you when she hits something she cannot decide alone.

She pings you for things like

  • Wants to breach a budget cap on Black Friday
  • Needs a product image to build a creative
  • Detects a pixel break that affects optimization
Not vaporware

Nova runs on what we already ship.

The platform and the MCP server she uses to read and operate Meta accounts are in production today. The agent on top is what’s shipping with the founding cohort.

Live today

The platform Nova operates inside

Every dashboard, audience heatmap, and creative roll-up your customers already use today. Nova reads from the same account model.

See the platform
In production

The MCP server she calls under the hood

The same typed tools Claude and Cursor agents use to operate Meta accounts programmatically. Battle-tested. Public.

See the MCP server
Agent-trust questions

Fair questions. Direct answers.

Not by default. Nova ships in Suggest mode, which means every change (budget moves, kills, new ads, audience tweaks) sits in your approval queue with her reasoning. Nothing executes until you tap approve. You opt into Autopilot once you trust her, and even then she works inside the hard caps and guardrails you set during onboarding.
Two safeguards. First, your guardrails. Daily and monthly spend ceilings, geo restrictions, and "must approve" thresholds are non-negotiable for Nova, so the blast radius of any single decision is bounded. Second, your unit economics are wired into every move, so she will not scale past your break-even ROAS or kill an ad that is still profitable. If a decision goes sideways, you can roll it back in one click and the reason feeds her future judgment.
Advantage+ optimizes inside one campaign Meta already runs for you. Nova operates the whole account. She decides which campaigns to launch, which to pause, what creatives to make, where budget should sit at the portfolio level, and whether your tracking is even healthy enough for Meta's optimizer to work. She is your media buyer. Advantage+ is one tactic she might use.
She generates from your real product photos, brand voice, and the angles that score in her competitive analysis. Anything she ships in Suggest mode you review first. In Autopilot, you set a quality bar (with examples of what you will and will not approve), and if she cannot meet it she pings you instead of shipping it.
About 30 minutes of your time across two sittings. Sitting one: connect Meta and Shopify, paste your URL, answer a short interview. Nova then disappears for a few hours to crawl your site, scrape competitor ads, and draft your positioning brief and unit economics. Sitting two: you review the brief, set guardrails, and she begins in Suggest mode. Autopilot is a toggle you can flip whenever you are ready.
The first 100 founding members are onboarding through Q2 and Q3 of 2026. Applications are reviewed in 48 hours. We are prioritizing accounts where we have the highest confidence Nova can improve performance from day one, not first-come-first-served.
Apply

The first 100 accounts. Hand-picked.

We’re onboarding the founding cohort by hand, tuning Nova on real spend before we open the doors. Tell us about your business and we’ll be in touch within 48 hours.

Apply for the first 100

Founders Slack · pricing locked for life · roadmap vote