Terms of Service.

AdAdvisor is an AI-powered advertising optimization platform that helps businesses improve their digital advertising performance. Our Services include:

• Connecting to and syncing data from your advertising accounts (such as Meta Ads)
• Analyzing your advertising performance data
• Generating AI-powered recommendations to optimize your campaigns
• Providing dashboards and analytics to track your advertising metrics
• Providing a Model Context Protocol (MCP) server that lets AI assistants you choose read and operate on your connected advertising accounts
• Running an AI crew (Nova and Iris) on the businesses you enable it for, including work it performs on its own schedule
• Optionally implementing AI-generated recommendations directly in your connected advertising accounts on your behalf ("Auto-Implement"), when you choose to authorize such actions

Eligibility

You must be at least 18 years old and capable of entering into a legally binding agreement to use our Services.

Account Creation

To access our Services, you must create an account by providing accurate and complete information. You are responsible for:

• Maintaining the confidentiality of your login credentials
• All activity that occurs under your account
• Promptly notifying us of any unauthorized access or security breach

We reserve the right to suspend or terminate accounts that contain inaccurate information or violate these Terms.

Organization Accounts

If you create an organization and invite team members, you are responsible for managing access permissions and ensuring all users under your organization comply with these Terms.

Authorization

When you connect your advertising accounts (such as Meta Ads), you authorize us to access your advertising data through official platform APIs. You represent that you have the necessary rights and permissions to grant this access.

Your Responsibilities

You are responsible for:

• Ensuring your advertising accounts comply with the respective platform's terms and policies (e.g., Meta's Advertising Policies)
• Maintaining valid credentials and access permissions
• Any consequences resulting from violations of third-party platform policies

Platform Limitations

Our ability to access and sync your advertising data depends on third-party platform APIs. We are not responsible for changes, limitations, or disruptions to these APIs that may affect our Services.

Automated Implementation Authorization

If you choose to use our Auto-Implement feature, you authorize us to make changes to your connected advertising accounts on your behalf. This authorization is:

• Opt-in: You control whether to use Auto-Implement or manually implement recommendations yourself
• Action-specific: Each Auto-Implement action requires your explicit authorization before we make any changes
• Revocable: You may stop using Auto-Implement at any time and revert to manual implementation

You are responsible for reviewing each recommendation before authorizing Auto-Implement. Once authorized, changes are made directly to your advertising platform and may take effect immediately.

Plans

Access to the Services does not require payment. We offer a free tier and paid plans:

• Free tier: no payment card and no time limit. It includes the dashboards, one business, and a metered monthly allowance of MCP tool calls.
• Nova: a paid monthly subscription that adds the AI crew (Nova and Iris) on one business, along with unlimited MCP tool calls and unlimited MCP-connected businesses, subject to the Fair Use section below.
• Additional businesses: a paid monthly amount for each additional business the AI crew works on. Adding one takes effect immediately and is prorated for the rest of the period. Removing one takes effect at the end of the current billing period.
• MCP-only plans: paid monthly subscriptions that meter tool calls and cap how many businesses you may connect.

Current plans and prices are published at adadvisor.ai/pricing and shown before you check out. We may change prices for future billing periods with notice.

The Nova Trial

The trial is available only on the public Nova plan purchased through checkout. Founding plan subscriptions do not include a trial. We may limit trials to one per organization and decline a trial where we reasonably suspect abuse.

Billing

• Subscription fees are billed in advance on a recurring basis (monthly or annually, depending on your selected plan)
• You authorize us to charge your payment method for all fees due
• All fees are in US dollars unless otherwise specified

Automatic Renewal

Subscriptions automatically renew at the end of each billing period unless you cancel before the renewal date. You can manage or cancel your subscription through your account settings.

Founding Plan and Price Lock

The Founding plan is invite-only. If you hold one, the Founding price for your base subscription and for your additional businesses applies for as long as that subscription remains continuously active.

The price lock belongs to the subscription, not to you as a person. It ends permanently if you cancel, if your subscription lapses after a failed payment, or if you move to a different plan. Starting again afterwards means starting at the public price then in effect. A price lock cannot be transferred to another organization, and neither "founding" nor any similar wording on our site or in our emails is a promise of a perpetual or lifetime rate.

Fair Use

Where we describe MCP tool calls or MCP-connected businesses as "unlimited", we mean that we do not meter you against a published number and do not cut you off when you reach one. We do not mean unrestricted. Fair use is usage consistent with one organization managing its own advertising, and its clients' advertising, through the Services in the ordinary course of business.

The following fall outside fair use:

• Automated, scripted, or bulk traffic generated to consume the allowance rather than to manage advertising
• Reselling, sharing, or proxying your access to people or systems outside your organization
• Connecting businesses whose advertising you do not manage, in order to avoid per-organization pricing
• Usage that materially degrades the Services for other customers, or that a third-party advertising platform's terms prohibit

If your usage falls outside fair use we will contact you and give you a reasonable opportunity to bring it back in line before we restrict anything, unless the activity is severe enough to require immediate action. We may then throttle, suspend, or terminate the affected access.

One allowance inside a paid plan is a published hard cap rather than fair use: AI image generation, currently 300 images per business per billing period. It is shown to you in the product and resets each billing period.

Cancellation

You may cancel at any time from your account settings. Cancellation takes effect at the end of the billing period you have already paid for, not immediately, and you keep access until then.

Failed Payments, Suspension, and Lapse

If a payment fails, your subscription moves through the following states. The retry schedule and the point at which retrying stops are set by our payment processor, not by us, and we do not hold a payment open for any fixed period before the first of these takes effect:

• Suspension. From the first failed payment, the AI crew is paused on every business, automated work stops, generated content becomes read-only, and MCP falls back to Free tier limits. Nothing is deleted, and a single successful payment — whether a retry that clears or a card you update yourself — restores everything at once.
• Lapse. If the retries are exhausted, or you cancelled and the paid period ends, the subscription ends. Your organization reverts to the Free tier, AI features switch off, businesses beyond the Free tier allowance are deactivated, and your threads, kits, and media are kept. Any Founding price lock ends here, permanently.

Refunds

Subscription fees are generally non-refundable. However, if you experience a significant issue with our Services, please contact us at support@adadvisor.ai to discuss your situation.

Payment Processing

Payments are processed securely through Stripe. We do not store your full payment card information on our servers.

You agree not to use our Services to:

• Violate any applicable law, regulation, or third-party rights
• Upload or transmit malicious code, viruses, or harmful content
• Attempt to gain unauthorized access to our systems or other users' accounts
• Interfere with or disrupt the integrity or performance of our Services
• Use automated means to access our Services without our permission (except through our official APIs)
• Reverse engineer, decompile, or attempt to extract the source code of our platform
• Resell, sublicense, or provide access to our Services to third parties without authorization
• Use our Services to collect or store personal data about others without proper consent
• Misrepresent your identity or affiliation with any person or organization

We reserve the right to investigate violations and take appropriate action, including suspending or terminating your access.

Our Rights

AdAdvisor and its licensors retain all rights, title, and interest in the Services, including all software, algorithms, designs, text, graphics, and other content we provide. These Terms do not grant you any ownership rights to our intellectual property.

Your Rights

You retain ownership of all data you provide to us, including your business information and the advertising data synced from your connected accounts.

License to Use Services

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Services for your internal business purposes in accordance with these Terms.

Feedback

If you provide us with feedback, suggestions, or ideas about our Services, you grant us the right to use this feedback without restriction or compensation to you.

Nature of Recommendations

Our Services use artificial intelligence to analyze your advertising data and generate optimization recommendations. These recommendations are suggestions based on data analysis and should not be considered as professional advertising, financial, or business advice.

Your Decisions

You are solely responsible for deciding whether to implement any recommendations. We do not guarantee specific results, performance improvements, or outcomes from following our recommendations.

No Guarantee of Accuracy

While we strive to provide useful and accurate recommendations, AI-generated content may contain errors or may not be suitable for your specific situation. You should use your own judgment and, when appropriate, consult with qualified professionals.

Automated Implementation (Auto-Implement)

Our Auto-Implement feature allows you to authorize AdAdvisor to implement AI-generated recommendations directly in your connected advertising accounts. By using Auto-Implement:

• You acknowledge that you have reviewed the recommendation and chosen to authorize its implementation
• You understand that changes will be made to your live advertising campaigns and may affect your ad spend and performance
• You accept responsibility for all changes made through Auto-Implement, as you authorized each action
• You understand that some changes may not be easily reversible and may require manual intervention in your advertising platform

Auto-Implement is entirely optional. You may always choose to manually implement recommendations by following the provided instructions in your advertising platform directly.

We do not guarantee that Auto-Implement will execute without errors, that changes will produce desired results, or that the advertising platform will accept all requested changes. Platform API limitations, policy restrictions, or technical issues may prevent successful implementation.

Your privacy is important to us. Our collection and use of your information is governed by our Privacy Policy, which is incorporated into these Terms by reference.

Data Ownership

You retain ownership of your data. We access and process your data solely to provide and improve our Services.

Data Security

We implement reasonable security measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.

Uptime

We strive to maintain high availability of our Services but do not guarantee uninterrupted access. The Services may be temporarily unavailable due to maintenance, updates, or circumstances beyond our control.

Modifications

We may modify, update, or discontinue features of our Services at any time. We will make reasonable efforts to notify you of significant changes that may affect your use of the Services.

You agree to indemnify, defend, and hold harmless AdAdvisor and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising from:

• Your use of the Services
• Your violation of these Terms
• Your violation of any third-party rights, including advertising platform policies
• Any content or data you provide through the Services

By You

You may cancel your subscription and close your account at any time through your account settings or by contacting us at support@adadvisor.ai.

By Us

We may suspend or terminate your access to the Services immediately if:

• You breach these Terms
• You fail to pay applicable fees
• We are required to do so by law
• We reasonably believe your actions may cause harm to us, our Services, or other users

Effect of Termination

Upon termination:

• Your right to access the Services ends immediately
• We may delete your account data in accordance with our Privacy Policy
• Any provisions of these Terms that should reasonably survive termination will remain in effect

Governing Law

These Terms are governed by the laws of the State of Delaware, United States, without regard to conflict of law principles.

Informal Resolution

Before initiating formal legal proceedings, you agree to first contact us at support@adadvisor.ai to attempt to resolve any dispute informally.

Jurisdiction

Any legal action arising from these Terms shall be brought exclusively in the state or federal courts located in Delaware, and you consent to the jurisdiction of such courts.

We may update these Terms from time to time. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you by email or through the Services

Your continued use of the Services after changes become effective constitutes your acceptance of the revised Terms. If you do not agree to the changes, you should stop using the Services and cancel your subscription.

Entire Agreement

These Terms, together with our Privacy Policy and any applicable subscription agreements, constitute the entire agreement between you and AdAdvisor regarding the Services.

Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

Waiver

Our failure to enforce any right or provision of these Terms does not constitute a waiver of that right or provision.

Assignment

You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights and obligations without restriction.

No Agency

Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between you and AdAdvisor.

If you have questions about these Terms, please contact us: