The team · 3 founders

Built by the team that lived the problem.

A performance marketer who's managed $60M+ in ad spend. An ex-Meta data engineer who's built and shipped multiple AI products. A veteran operator with decades of experience. We're building AdAdvisor because we couldn't find it.

Co-founder & CEO

Wissam Hallak

7+ years in digital marketing. Managed $60M+ in ad spend across e-commerce and DTC brands. Founded, scaled, and sold multiple e-commerce businesses before starting AdAdvisor.

Co-founder & CTO

Tarek Kekhia

Ex-Meta data engineer with 10+ years across finance, advertising, and hardware. GenAI expert who stays on top of the latest models and tooling. Built and shipped multiple AI products before co-founding AdAdvisor.

Partner & Chairman

Mark Lyon

Serial entrepreneur and veteran with a career of founding and scaling successful businesses across multiple industries. Brings decades of operational and strategic experience to the AdAdvisor team.

See what we built

Ready to see what we built?

Start the free trial. No credit card required.

Start free trial →Read the story

No credit card · cancel anytime