AdAdvisor

The team · 3 founders

Built by the people who lived the problem.

A performance marketer who’s managed $60M+ in ad spend. An ex-Meta data engineer who’s built and shipped multiple AI products. A veteran operator with decades of experience. We’re building AdAdvisor because we couldn’t find it.

Wissam, Co-founder & CEOWissamCo-founder & CEO
Tarek, Co-founder & CTOTarekCo-founder & CTO
Mark, Partner & ChairmanMarkPartner & Chairman
Wissam Hallak, Co-founder & CEO at AdAdvisor

Co-founder & CEO

Wissam Hallak

7+ years in digital marketing. Managed $60M+ in ad spend across e-commerce and DTC brands. Founded, scaled, and sold multiple e-commerce businesses before starting AdAdvisor.

Tarek Kekhia, Co-founder & CTO at AdAdvisor

Co-founder & CTO

Tarek Kekhia

Ex-Meta data engineer with 10+ years across finance, advertising, and hardware. GenAI expert who stays on top of the latest models and tooling. Built and shipped multiple AI products before co-founding AdAdvisor.

Mark Lyon, Partner & Chairman at AdAdvisor

Partner & Chairman

Mark Lyon

Serial entrepreneur and veteran with a career of founding and scaling successful businesses across multiple industries. Brings decades of operational and strategic experience to the AdAdvisor team.

What we built

Three founders. Three agents.

Nova, Iris and Luna are the hires we would have made first. They run the account the way we ran accounts, with the receipts.

Iris, the creative specialist

IrisCreative specialist

Nova, the media buyer

NovaMedia buyer

Luna, the video specialist

LunaVideo specialist

Meet Nova

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Luna, the video specialist