One plan. Your whole media-buying crew.

Start free with the dashboards and a metered MCP server, forever, no card. Move to Nova when you want a crew of AI agents running the account: Nova, the media buyer orchestrating everything, and Iris, the creative specialist, working together on one AI Business, plus unlimited MCP. Less than 10% of an agency retainer.

Free
$0/mo

The dashboards and a metered MCP server. No card, no clock.

  • Every AdAdvisor dashboard
  • Ads manager and the Creatives Hub library
  • 1 business
  • 20 MCP tool calls per month
  • Onboarding research on your business
Get started free

No card required

NovaInvite only
Nova, media buyerIris, creative specialist
Nova and Iris, the crew on your account.
$199$75/mo per Business

Founding 100 from the waitlist · locked while you stay subscribed

A crew of AI agents covering the whole media-buying operation of one business. Everything in Free, plus the crew.

  • Nova, your AI media buyer: strategy, budgets, launches and optimisation, in chat and on her own schedule
  • Iris, your creative specialist: ad creative rendered from your real products and brand
  • One crew, working together: Nova briefs Iris, launches the work, reads the results and comes back for more
  • 300 Iris images per business per month (extra credits coming soon)
  • Every business is the same price. Run up to 5, then talk to us
  • Unlimited MCP tool calls
  • Unlimited MCP-only businesses (fair use)
Apply for access

Invite-only while we onboard the Founding 100

Enterprise
Custom

Running more than 5 ad accounts? We will scope a plan around your team.

  • Unlimited businesses and ad accounts
  • Custom crew and MCP allocation
  • Dedicated onboarding
  • Custom contract, invoicing and billing
Contact us

For 5+ ad accounts

No card for Free · 3-day trial on Nova when self-serve opens · cancel anytime

Just want the MCP server in Claude? MCP-only plans start at $19.99/mo.See MCP pricing →
Included with every plan

The full platform. Free included.

Dashboards, the ads manager, the Creatives Hub and the MCP server ship with every plan, including Free. What Nova adds is the crew, and you pay for it per business.

AdAdvisor PlatformEvery plan
  • Metrics-view dashboard
  • Faster table than native Meta Ads Manager
  • Audience × creative heatmap
  • Asset-first creative analytics
  • Creatives Hub library, uploads, and annotation editor
  • Onboarding research on your business
AdAdvisor MCPEvery plan, metered
  • Works in Claude, ChatGPT, and Cursor
  • Knows your business goals and ad metrics
  • Create campaigns, ad sets, and ads
  • Upload images and videos
  • Custom and lookalike audiences
  • Free: 20 calls a month. Nova: unlimited.
The unitBusiness

What counts as a business?

A business is one brand or client with its own ad accounts. Putting the crew on it is what you pay for. Every business is the same price, $199/mo ($75 for the Founding 100), up to 5. More than that, and we scope it with you.

Everything else you connect stays an MCP business: unlimited on Nova, under fair use, with no add-on to buy. You only pay again when you want the crew working a second brand.

Nova, media buyer

Nova, the media buyer

She runs the account: strategy, budgets, launches and optimisation, in chat and on her own schedule. She decides what to test next and directs the rest of the crew.

Iris, creative specialist

Iris, the creative specialist

She renders ad creative from your real products, brand and angles, briefed by Nova or by you, in chat or in the studio.

Nova, media buyerIris, creative specialist

Working together

Nova briefs Iris, Iris makes the creative, Nova launches it, reads the results and comes back with the next round. One crew covering the whole media-buying loop.

Dashboards, ads manager and Creatives Hub stay free on every plan

QuestionsFAQ

Fair questions. Direct answers.

A business is one brand or client with its own ad accounts. Nova is priced per Business: $199/mo for each one you put the crew on, or $75/mo each for the Founding 100, up to 5. The crew is Nova, the media buyer, and Iris, the creative specialist, working that account together. Need the crew on more than 5? That is an Enterprise conversation, sales@adadvisor.ai. Any other business you connect stays an MCP business and costs nothing extra.
Unlimited MCP tool calls and unlimited MCP-connected businesses, under fair use. We do not meter you or cut you off at a number, we watch for abuse. The one hard cap inside Nova is creative generation: 300 Iris images per business per billing period, and the studio tells you where you stand and when it resets.
Nova is invite-only right now, and whether you get one depends on what your invitation names. A founding invitation has no trial: the invitation is the trial. Once the Founding 100 are taken, an invitation is for the public Nova plan at $199/mo, and that one does start with a 3-day trial, the same one every Nova subscription starts with when self-serve checkout opens. The trial includes the whole crew on your first business, autonomous turns and all. A card is required up front, the first charge lands when the three days are up, and cancelling before then costs nothing.
From your subscription settings. Adding one is immediate and prorated for the rest of the current period, so the crew can start on that brand the same day. Removing one takes effect at the end of the period you have already paid for, and the business keeps working until then.
Cancelling takes effect at the end of your current billing period, not immediately, and we do not issue refunds for time already paid. When the period ends your organization reverts to the Free tier: the crew switches off, businesses beyond the free allowance are deactivated, and your threads, creatives and media are kept.
The first 100 accounts on Nova are founding members, at $75/mo instead of $199, locked for as long as their subscription stays active. It is invite-only and it stays invite-only, so the only way in is to apply on the Nova waitlist. We read every application and reply within 48 hours.
Not yet. Everything on this page is monthly at launch. Annual will be added alongside monthly later, never instead of it, and moving to it will be your choice.
Billing runs through Stripe, so all major credit cards work, including Visa, Mastercard, American Express and Discover. Free needs no card at all. You manage your card, invoices and cancellation from the billing portal inside your account.