How Much Does an AI Media Buyer Cost? AI Media Buying Tools Pricing Compared (2026)

TL;DR:

How much does an AI media buyer cost?

Among the AI media buying and Meta ads AI tools in this comparison with public self-serve pricing, entry plans run from free $0 tiers up to roughly $500 a month, while enterprise platforms use annual contracts or custom quotes. The sticker price is only half the story. What usually matters more is the pricing model: some tools charge a flat monthly fee, some tier that fee by your ad spend, some bill per ad account, and enterprise platforms quote custom deals. A flat fee stays put as you scale, while a spend-tiered model climbs as your budget grows. Pricing verified as of August 31, 2026; always confirm current numbers on each vendor's own page before you buy.

Methodology and disclosure

This comparison is published by AdAdvisor, which makes Nova, one of the tools listed here. Nova appears as one row held to the same public-source standard as every other tool, with no ranking, badge, or preferential placement.

We include tools that recur in AI media buying and Meta ads automation comparisons and have an identifiable official vendor page. Public prices come only from each vendor's own pricing page. Where a vendor shows only a spend calculator or a placeholder, or publishes no figure, the entry reads "Shown in-app / after signup" or "Custom / contact sales" rather than an estimate. We do not guess undisclosed pricing. Every number in the table below appears on the linked first-party source as of the verification date, and we re-check these figures monthly and whenever a listed tool changes its pricing.

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The AI media buying tools pricing comparison

The table below lists entry pricing for the AI media buying and Meta ads AI tools that come up most in this category. If you are trying to decide which one is strongest rather than what each costs, that is a different question, and our roundup of the best AI tools for Meta ads covers it. This page is about cost. The Spend-dependent column flags whether the fee rises as your ad spend grows, which is often the single biggest driver of what you actually pay.

Pricing verified: August 31, 2026.

Prices change often, and several vendors reveal exact figures only after you select a spend bracket or start a trial. Confirm the current number on each vendor's own pricing page, linked in Sources, before making a decision.

Pricing models explained: flat fee, spend-tiered, percentage, per-account, and usage

Understanding the model behind the price tells you more than the entry number does, because the model decides what happens to your bill as you grow. The relevant pricing question is not only what a tool costs today, but which variable makes that cost increase.

A flat monthly fee stays the same no matter how much you spend on ads. Ryze markets this directly, charging the same whether you run $1,000 or $1,000,000 in monthly spend, and Nova prices a flat fee per business that does not move with ad spend either. A flat fee is predictable, and at higher spend it tends to fall as a share of your media budget.

A flat fee tiered by ad spend steps up in brackets as your spend crosses thresholds. Madgicx, Revealbot (now Bïrch), and AdScale work this way. The increase is stepwise rather than continuous, and the marginal cost is usually capped inside each bracket.

A percentage of ad spend model rises continuously in direct proportion to your budget, with no ceiling. It is most common with agencies and some enterprise arrangements rather than the self-serve tools here, so treat it as an adjacent model you are likely to meet when you compare a tool against an agency.

A per-account or per-seat model, like AdAmigo's per-ad-account pricing, scales with how many accounts or users you add rather than with spend. A usage or credit model charges by output, such as the number of creatives generated, which is how credit-based creative tools like AdCreative.ai are priced. The practical takeaway: at higher ad spend a fixed fee generally becomes lower as a percentage of media spend than a spend-tiered or percentage model, while at very low spend even a modest flat minimum can dominate your budget.

The levels of AI media buying shape which model fits, and the how AI media buying works hub explains the mechanics underneath the pricing.

Tool-by-tool pricing

Each block below gives the pricing model, the starting price, what the entry plan includes, and the typical use case, with the vendor's own pricing page as the source. For a wider view of what these platforms do beyond price, see our automation tools roundup.

Nova (AdAdvisor)

Nova prices a flat monthly fee per business, not a percentage of ad spend. The free $0 tier covers dashboards, Ads Manager, the Creatives Hub, one business, and 20 MCP calls a month, and the Nova plan runs $75 a month for the Founding 100 or $199 a month regular, adding the Nova media-buyer agent and Iris creative agent, 300 images a month, unlimited MCP calls, and up to five businesses. It is invite-only today while the Founding 100 onboard, with a 3-day trial when self-serve opens and monthly billing only, and founding pricing is early and subject to change. It fits Meta buying run by an AI agent with approval controls.

Ryze

Ryze charges a flat monthly fee that, by the vendor's own description, does not change with ad spend. Paid Ads Autopilot starts at $89 a month, with higher plans for SEO, traffic, and eCommerce. The entry plan covers autonomous audits, bid and budget optimization the vendor says it executes rather than only suggests, creative analysis and rotation, and reporting into Slack or Teams, with a 7-day trial. It fits a hands-off multi-channel autopilot at a price that stays fixed as spend grows.

Madgicx

Madgicx uses a flat monthly fee tiered by your monthly Meta ad spend, and it now reveals the exact figure through an in-app calculator rather than a fixed public number, so the public page shows a placeholder. The plan bundles Meta automation, AI audiences and targeting, and analytics, with a 7-day trial. It fits Meta-focused advertisers who want one all-in plan; connect an account to read your exact price in-app.

Revealbot (now Bïrch)

Revealbot rebranded to Bïrch, and revealbot.com now redirects to bir.ch. Pricing is a flat monthly fee tiered by connected ad spend, starting at $49 a month for Essential and $99 a month for Pro, with Enterprise custom. Essential covers boosting, reports, and alerts; Pro adds the automated rules that are the core of the product, plus audience tools. A 14-day trial is available, and annual billing gives roughly a 20% discount. It fits rule-based automation across multiple ad accounts.

AdScale

AdScale prices a subscription charge plus usage fees based on your ad-spend tier. The public page uses a spend selector rather than a fixed figure, so exact prices appear after you enter your spend or sign up, and AdScale offers a 14-day free trial rather than a permanent free plan. The platform bundles an AI campaign builder and optimizer with cross-channel tools for eCommerce across Google and Meta. It fits eCommerce advertisers running several channels who want spend-scaled pricing.

AdAmigo

AdAmigo prices a flat monthly fee per ad account rather than by total spend, at $99 a month for the entry plan and $349 a month for unlimited, each per account. The $99 plan includes a set number of daily AI recommendations, a chat agent, and design credits; the $349 plan opens unlimited actions and more credits. A 7-day trial is available. It fits advertisers who think in terms of cost per account.

Adzooma

Adzooma charges a flat monthly fee across feature tiers and keeps a genuine free plan: Free $0, Silver $69 a month, and Gold $179 a month, with roughly a 20% annual discount. The free plan covers monthly reports, one profile, three alerts, and one seat; paid plans add more frequent reports, more alerts, and unlimited seats across Google, Microsoft, and Facebook accounts. It fits cross-platform PPC management and reporting for advertisers who want opportunity alerts more than autonomous buying.

Pixis, Smartly, Marin, and Skai (enterprise and custom)

These sit at the enterprise and custom end. Pixis and Smartly are contact-sales with no public number (Pixis publishes plan details on request). Skai publishes annual tiers from $114k a year for Standard, up to $4M in annual spend, and Marin publishes a Connect plan from $500 a month with higher tiers custom. Skai's annual tiers rise with ad spend; the others are quoted. They fit large advertisers with dedicated procurement.

What drives the total cost of an AI media buyer?

The entry price is a starting point, not your real monthly bill. The biggest factor is whether cost scales with ad spend: spend-tiered tools like Madgicx, Bïrch, and AdScale, along with any percentage-of-spend arrangement, cost more as your budget grows, while flat-fee tools like Ryze and Nova hold steady. Seats and accounts matter too, since a per-account model like AdAmigo multiplies as you add accounts. Then there are add-ons such as extra credits or premium support, plus one-time onboarding fees on enterprise plans, and billing cadence, since several tools discount annual billing heavily while others, including Nova today, offer monthly only.

A cheaper pricing model is not automatically better value. The comparison that matters is total management cost relative to the ad spend and business value the tool actually handles, so a fee is worth weighing against your own break-even point rather than judged by sticker price alone.

Here is a hedged, illustrative example, not a quote for any specific tool. Suppose an agency or platform charges 10% of ad spend, and a flat-fee tool charges $300 a month. The two are roughly even at $3,000 in monthly ad spend, because 10% of $3,000 is $300. Below that, the percentage model is likely cheaper; above it, the flat fee generally becomes the smaller share of your budget, and the gap widens as you scale.

If you are weighing a tool against an agency that may cost more as you grow, this crossover is the number to run for your own spend level.

Frequently asked questions

Summary

Among the AI media buying tools in this comparison with public self-serve pricing, entry plans run from free $0 tiers up to roughly $500 a month, while enterprise platforms use annual contracts or custom quotes. The pricing model usually matters more than the sticker price, because a flat fee holds steady as you scale while spend-tiered and percentage models climb with your budget. Run the crossover math for your own spend level before you commit, and because these numbers move, verify current pricing on each vendor's page. This comparison is maintained by the AdAdvisor team, which has spent more than $60M in managed ad spend across 8 years in paid ads and AI automation, including an ex-Meta developer who built products.

Sources

• Nova (AdAdvisor) pricing
• Ryze pricing
• Madgicx pricing
• Revealbot (now Bïrch) pricing
• AdScale pricing
• AdAmigo pricing
• Adzooma pricing
• Pixis
• Smartly
• Skai pricing
• Marin Software pricing