TL;DR
The Nova affiliate program pays 20% of every eligible payment during a referred customer's first 12 months. It is free to join through Rewardful, uses a 60-day referral window, and pays monthly via PayPal. At Nova's public $199 monthly price, one referred AI Business can generate up to $39.80 per payment and $477.60 across 12 successful payments.
Quick answer: the program at a glance
- Commission: a 20% recurring affiliate program, paid on every eligible payment in the referred customer's first 12 months, including payments for additional AI Businesses.
- Referral window: 60 days from the click, and the link works on any page of adadvisor.ai.
- Payouts: monthly via PayPal, after a short holding period that covers refunds.
- Joining: free through Rewardful, about two minutes, reviewed by a person. You do not need to be an AdAdvisor customer.
- Who it suits: agencies, freelance media buyers, newsletter writers, creators, communities, and software partners with audiences that run Meta ads.
What is the Nova affiliate program?
The Nova affiliate program is AdAdvisor's partner program for people who earn recurring commission by referring businesses to Nova, the AI media buyer for Meta Ads. You share a link, a business you referred becomes a paying customer, and you earn 20% of their eligible payments for the next 12 months.
Nova studies a business and its unit economics, then proposes or executes account changes within the approval settings and guardrails the owner chooses. Knowing that much helps you explain accurately who it is for. If you want the longer version before you promote it, the explanation of how Nova operates covers the approval model.
Nova is $199 per month per AI Business at the public price, and the first 100 founding members pay $75 per month for as long as the subscription stays active. Nova is invite-only while those founding accounts onboard, which changes how referrals are captured.
Who the Nova affiliate program is for
This is a recurring commission affiliate program for marketers rather than a consumer offer, so it fits four groups in particular.
An affiliate program for media buyers and agencies
Not every inbound lead is worth a retainer. Some accounts are too small to service profitably, and some prospects want the work handled in-house. Referring those to Nova can create referral revenue from a lead you are not positioned to serve directly. If you run Meta accounts at scale, the weekly agency workflow with AI in the loop is the same case you would make to a referred client.
An affiliate program for newsletters and creators
If your audience runs Meta ads, a recommendation that answers "who actually manages my ad account" is easier to place than a generic software plug. The commission is recurring rather than a one-off bounty, so one well-placed recommendation continues to pay while the reader stays subscribed.
An option for communities and course operators
Members ask the same question repeatedly: who should run my ads now that I have a working offer. One answer attached to your link is more useful to members than a list of twelve tools, and it adds a revenue line without product work.
A SaaS affiliate program for software partners
Shopify apps, analytics tools, CRMs, and reporting platforms all have customers who spend on Meta. A partner referral is revenue from an audience you already own, without building a competing Meta-management product.
How much can you earn with the Nova affiliate program?
The commission is 20% of every eligible payment in the referred customer's first 12 months. At the public price of $199 per month for one AI Business, that is up to $39.80 per payment.
Maximum commission by number of referred customers, at Nova's public $199/mo price
| Referred customers | Commission per payment | Up to, across 12 payments |
|---|---|---|
| 1 | $39.80 | $477.60 |
| 5 | $199.00 | $2,388.00 |
| 10 | $398.00 | $4,776.00 |
| 25 | $995.00 | $11,940.00 |
These are maximums, not forecasts. They assume the public $199 price, one AI Business per customer, twelve successful monthly payments, and no refund or cancellation. Actual earnings depend on how many referrals convert, how long they stay subscribed, and whether any payments are refunded.
Two things move the numbers. A referral who joins at the Founding 100 price of $75 per month generates $15.00 per payment rather than $39.80. And if a referred customer runs more than one AI Business, you earn 20% of those payments too, not only the first.
For context on what a Nova subscription replaces, and therefore how you position it, the pricing comparison of AI media buying tools and the side-by-side on Nova, freelancers, and agencies give you numbers you can quote.
How does the Nova affiliate program compare to other Meta ads software affiliate programs?
If you are choosing which AI ad tool affiliate program to promote, the headline percentage is the least useful number on the page. It is also the only number many programs publish. Here are the two tools in this category whose commission terms appear in their own published documents.
Meta ads tool affiliate programs with publicly documented commission terms
| Program | Commission | Term | Referral window | Platform |
|---|---|---|---|---|
| Nova (AdAdvisor) | 20% | First 12 months | 60 days | Rewardful |
| Bïrch (formerly Revealbot) | 15% | First 12 months | 90 days | PartnerStack |
Bïrch's referral program terms, effective October 2024, state 15% on the first 12 months of subscription revenue, and the 90-day window comes from its PartnerStack program listing. Some affiliate directories still headline Bïrch at 25% for the life of the subscription, and the terms document is the binding version.
Other programs in the category, including Madgicx, Supermetrics and AdCreative.ai, do not publish commission terms on their own partner pages. Affiliate directories report Madgicx at 15% monthly for up to 12 months with a 45-day window, and Supermetrics' affiliate terms say commission amounts are set on the affiliate dashboard and can be changed at any time. Treat any figure you find for those in a roundup as indicative and confirm it in the dashboard once you are approved. The platform matters too: AdAdvisor runs on Rewardful and Bïrch on PartnerStack, so the dashboards, reporting and payout mechanics differ.
The Three-Number Check
Three terms decide what an affiliate program actually pays you, and only one of them is the headline percentage. The rate sets how much each payment is worth. The term sets how many payments you are paid on, which on a subscription product is where most of the money is. The window sets whether the referral gets credited to you in the first place. Read all three before you promote anything.
A 30% rate on a 6-month term can be worth less than a 20% rate on a 12-month term, because the term controls the number of commissioned payments rather than the size of any one of them. The window matters most for audiences that research slowly before buying, which describes most agency and B2B buyers.
How to join the AdAdvisor affiliate program in four steps
Joining the Nova affiliate program
Apply on Rewardful
This is the first and only thing you need to do to get started. The form takes about two minutes, it is free, and AdAdvisor states that a person reviews every application. Apply at adadvisor.getrewardful.com/signup.
Share your link
Once approved you get a tracking link that works on any page of adadvisor.ai, not only the homepage. Point people at whichever page answers the question they actually asked. The referral window is 60 days from the click.
They apply for Nova
Because Nova is invite-only during the Founding 100 onboarding, a referred business applies to the waitlist rather than checking out immediately. The application records the referral when it is submitted, so the credit survives the wait and survives the person switching devices before approval.
You get paid
When the referred business becomes a paying customer, you earn 20% of their eligible payments for the next 12 months, paid monthly via PayPal.
When and how do affiliates get paid?
Payouts run monthly via PayPal. Commissions sit through a holding period before release, so that refunds can be resolved before money moves, and the length of that period is set by AdAdvisor. If a referred customer is refunded, the commission on that payment is cancelled, and there is no later clawback against commissions already paid to you.
Commission starts on a referred customer's first real payment, and how that plays out depends on the invitation they receive. A founding invitation has no trial and begins on a paid subscription. An invitation to the public $199 plan will start with a 3-day trial once self-serve checkout opens, and a referral who cancels inside those three days does not generate a commission.
How does referral attribution work?
Attribution is link-only and runs on a 60-day window from the click. Three details are worth knowing.
The window stops mattering once they pay. The 60 days govern whether the click is credited to you. After the referred business is a paying customer, every eligible payment in their first 12 months is commissioned, however long ago the click happened.
The waitlist preserves the referral. The 60-day window applies before a referral is recorded. During the invite-only period, AdAdvisor records the referral when the business submits its Nova application, so a later invitation or a device change does not remove that recorded referral.
There are no coupon codes. Attribution runs through the link and nothing else, so there is no code for a prospect to find on a deals site. If someone asks you for a discount code, there is not one to give.
What do approved affiliates get?
- A live Rewardful dashboard showing visitors, leads, conversions, and commission, so you can see what a given placement produced instead of waiting for a monthly email.
- Paste-ready promotional assets, including logos, product screenshots, and an approved product description you can drop into a newsletter or landing page.
- A human at partners@adadvisor.ai for questions about a referral, an edge case, or a placement.
- Custom arrangements for larger audiences, including custom terms and a dedicated landing page. That conversation starts at the same address.
The program rules, in plain English
Four rules, checked at application review and again at payout.
- No self-referral. You cannot refer yourself, a business you own, or a business you work for.
- No bidding on brand terms in paid search. Do not buy "AdAdvisor" or "Nova" as paid search keywords. Brand-term bidding takes credit for demand the brand already created rather than generating new demand.
- No invented discounts, guarantees, or results. Promote the published terms. Do not claim a discount that does not exist, promise a performance outcome, or attribute results to Nova that have not been published.
- No coupon codes. Attribution is link-only, so publishing a code is both pointless and outside the rules.
Published affiliate policies across martech prohibit the same behaviours, along with cookie stuffing and forced clicks.
FAQ
Nova affiliate program FAQ
Summary
The Nova affiliate program is a 20% recurring affiliate program paid on every eligible payment in a referred customer's first 12 months, with a 60-day referral window, monthly PayPal payouts, and no cost to join. On the public price that is up to $39.80 per payment and $477.60 across twelve successful payments, and additional AI Businesses are commissioned at the same rate. It fits agencies and media buyers turning away small accounts, newsletter writers and creators whose readers run Meta ads, communities asked who should run members' ad accounts, and software partners with a Meta-spending customer base. Ready to join? Apply through Rewardful. The application is free, takes about two minutes, and is reviewed by a person. You can also read the full affiliate terms.
Sources
- AdAdvisor Affiliate Program: commission rate, 12-month term, 60-day window, PayPal payout terms, program rules. Verified 14 September 2026.
- Nova pricing: $199/mo per AI Business, $75/mo Founding 100 price, 3-day trial terms, invite-only status. Verified 14 September 2026.
- Rewardful: the affiliate platform and application portal.
- Bïrch (Revealbot) Referral Program Terms and Conditions: 15% on the first 12 months of subscription revenue. Effective 15 October 2024.
- Bïrch partner program on PartnerStack: the 90-day referral window.
- Supermetrics Affiliate Terms and Conditions: commission amounts set on the affiliate dashboard and changeable at any time.
- Databox Affiliate Program Policy: standard martech prohibitions on trademark bidding and cookie stuffing.
